Provenance
Where it comes from.
'Ethic' entered English in the late 14th century from Old French etique and Late Latin ethica, from Greek ethike philosophia, 'moral philosophy,' rooted in ethos, 'moral character,' closely tied to 'custom.' By the 1650s it carried today's sense of the moral principles of a person or group.
The leading 'i' is not Latin or Greek but a modern convention: the shorthand for 'internet' and 'interactive' that a generation of digital products made instantly readable. The name pairs an ancient idea of character with a contemporary marker of the connected world.